Department of Media and Communication was established in 2005, now known as The School of Media and Communication Studies (SMCS) at the University of Management and Technology (UMT). This happened only under the leadership of Prof Mugheesuddin, Pakistan’s most prestigious educationist and he took the initiative with a vision, elevated a Department in to a School focusing film & theater and digital media etc. Redesigned the curriculum for media students to provide a deep understanding of knowledge in dedicated environment to provide a world-class education and research facility to the student of SMCS.
The SMCS have Innovations in Themes, Programs and delivery methods to serve the evolving needs of students in the region, and in the Province of Punjab. We are emphasizing to promote education and skills in the specific areas such as Narrative writing, Research, Photography, Broadcast (Radio & TV), Online video production, Multimedia storytelling, and Investigative-based journalism.
Students have an infinite capacity to learn and are driven constantly by their inquisitive nature. As educators, we believe it is our responsibility to cultivate the potentials of young minds, and inspire these individuals to become scholars who confidently impart with enthusiasm, what they have to offer to share with their surrounding community.
The SMCS offers the following specializations under the umbrella of three divisions at BS level.
- Communication, Research and Journalism Studies
- Films, TV & Theater and Radio Broadcast
- Advertising & Public Relation and Digital Media