As the Dean of the School of Media & Communication Studies (SMCS), it is my great pleasure to welcome you to one of Pakistan’s most vibrant, forward-looking and AI-Powered academic institutions. With a shared commitment to innovation, strategic vision, and excellence, our mission is to lead SMCS into becoming one of the top media and communication schools globally.
Our strength lies in our accomplished and diverse faculty with international degrees and extensive industry experience, who are deeply committed to nurturing our students’ intellectual growth and personal development. At SMCS, we emphasize both academic excellence and professional grooming to prepare students as future-ready, responsible citizens and leaders in the media world.
SMCS offers a broad spectrum of academic programs designed to meet emerging industry demands. Our undergraduate offerings are AI focused including Immersive Media and Digital Communication, Media Management & Technology and Media & Communication. In addition to our Post-ADP program, we offer a globally benchmarked M.Phil. in Media and Communication, and a Ph.D. program aligned with international research standards. To ensure hands-on experience and practical learning, SMCS boasts state-of-the-art media labs, including a fully equipped TV Studio, FM Radio Station (UMT FM 98.2), Non-Linear Editing (NLE) Suites, and Pakistan’s first-ever Cross Media Studio. These cutting-edge facilities provide students with real-time exposure to professional tools, workflows, and cross-platform storytelling—preparing them to thrive across media industry.
Our learning environment is enriched with active opportunities in theatre, music, documentary production, filmmaking, and drama. We facilitate internships and part-time positions in prominent social media agencies, electronic media houses, production companies, advertising & PR agencies, and newspapers ensuring that students graduate with both theoretical knowledge and real-world experience. Business collaboration and research-led projects further enhance our students’ industry readiness.
What sets SMCS apart is our personalized, student-centered approach. Our dedicated faculty, mentor the students on every step of the way, fostering creativity, critical thinking, and innovation. At SMCS, education extends beyond classrooms—it's a journey of transformation.
If you are passionate about media and communication and seek a world-class education that blends academic depth with professional expertise, SMCS is your ideal destination. Join us at the School of Media and Communication Studies, where excellence is nurtured, futures are shaped, and new horizons await.
We look forward to welcoming you.
Warm regards.
Prof. Dr. Anjum Zia