Academic Programs

Bs Media Management and Technology

Overview Scheme of Studies Road Map

Overview:

BS in Media Management and Technology is an interdisciplinary program designed to equip students with a comprehensive understanding of the media landscape, integrating key elements of technology, media management, and production. The program covers a wide array of subjects, including media production, digital content creation, media economics, communication theories, and the role of emerging technologies in media. Students gain practical skills in managing media projects, strategizing for media companies, and leveraging technology to drive innovation in media practices.

Program Educational Objectives

PEO-1: Graduates will be able to apply the knowledge and skills which are essential to flourish in Media Market Place.

PEO-2: Graduates will demonstrate career growth and continuous commitments to the enhancement of technical and interpersonal skills.

PO-3: Graduates will uphold ethical values in their professional and societal activities.

Mission Statement of BS Media and Communication Program:

To produce graduates with developed analytical and production skills, creativity, ethical values and effective communication in the diverse field of Media.

Vision of BS Media and Communication:

The program aims to foster innovation, and a commitment to social responsibility, producing professionals to contribute meaningfully to the media industry and society as a whole.

Learning Outcomes:

The learning outcomes of this program include:

1. Media Production Skills: Graduates will acquire the technical expertise to produce high-quality digital media content across various platforms.
2. Strategic Media Management: Graduates will understand the business and economic principles that govern media organizations, enabling them to manage projects and operations effectively.
3. Technological Proficiency: Graduates will learn to use and adapt emerging technologies to innovate in media creation and distribution.
4. Analytical and Critical Thinking: The program fosters strong analytical skills, enabling students to assess media trends, audience behaviours, and the impact of technological advancements on the media industry.
5. Communication and Leadership: Graduates will develop effective communication and leadership skills, preparing them to lead teams and manage projects in the dynamic media environment.

This degree prepares graduates for various roles in media management, digital marketing, content strategy, and other related fields within the media and technology sectors.

Career Opportunity:

Graduates of the program can pursue a variety of career paths, including:

•  Media Management: Roles such as media manager, content strategist, and project manager.
• Technology Management: Positions in digital media production, IT management, and software development.
• Marketing and Advertising: Careers in digital marketing, social media management, and advertising.
• Entrepreneurship: Opportunities to start their own media or technology ventures.
• Further Education: Advanced studies in media, business, or technology-related fields.

Admission Requirements

Minimum 45% marks at Intermediate level or equivalent

No third division in Matric

Equivalence Certificate from IBCC in case of O Level and A-Level

UMT Entrance Test / Interview is mandatory