Academic Programs

Bs Media Management and Technology

Overview Scheme of Studies Road Map

Year -1

Fall Semester 1

Spring Semester 2

Code

Course Title

Cr. Hrs.

Prerequisite

Code

Course Title

Cr. Hrs.

Prerequisite

EN 111

English 01

3

General

EN 125

English 02

3

General

POL 121

Pakistan Ideology, Constitution and Society

3

General

MC 1101

Media, History, Laws and Ethics

3

School Core Course

IS 135

Computer Applications

3

General

EC 270

Issues in

Pakistan Economy and Development Economics

3

Allied

HWB 101

Health and well being

3

Allied

MC 1205

Journalistic Urdu Language and Practices

(2+1) 3

School Core Course

 

MC 1107

Introduction to communication and Mass Media

3

School Core Course

SD 420

Foreign Language

3

General

SOC 102

Understanding society and socio- cultural dynamics

3

Allied

MC 1108

Intro to Film and Theater

(2+1) 3

School Core Course

Semester Credit Hours

18

 

Semester Credit Hours

18

 

 

Year – 2

Fall Semester 3

Spring Semester 4

Code

Course Title

Cr. Hrs.

Prerequisite

Code

Course Title

Cr. Hrs

Prerequisite

MT 2323

Artificial Intelligence for Media

3 (2+1)

School Core Course

MG 224

Innovation and Entrepreneurship

3

General

ISL 112

Islamic Thoughts & Perspectives

3

General

QM 110

Calculus

3

General

PHL 101

Logical Reasoning

3

General

SD 210

Civic and community engagement

2

Allied

PSY 110

Psychology of Mind and Behavior

3

Allied

MC 2324

Video Production 

3

School Core Course

IM 2328

Mobile Journalism

3 (2+1)

Major

MC 2325

Graphic Design.

(2+1) 3

School Core Course

IM 2327

Creative Content Writing

(2+1) 3

Major

CH 211

Everyday Science

(2+1) 3

General

Semester Credit Hours

18

 

Semester Credit Hours

17

 

 

Year – 3

Fall Semester 5

 

 

Spring Semester 6

 

Code

Course Title

Cr. Hrs.

Prerequisite

Code

Course Title

Cr. Hrs

Prerequisite

MC 3514

Development Communication

 3

School Core Course

MT 3527

Digital Webcast Technology

(2+1)3

Major

MT 3522

Digital Media Marketing

(2+1) 3

Major

IM 3518

Data Visualizations and Analytics

(2+1) 3

Major

MT 3520

Public Relation and Advertising Management

1+2 (3)

Major

MT 3524

Entertainment Media Management

(2+1) 3

Major

MT 3517

Program Production Management

2+1 (3)

Major

MT 3525

Fact Checking Technology

2+1 (3)

Major

MC 3519

Communication Theories

3

School Core Course

MC 3515

Media Research Method

3

School Core Course

MT 3521

Media Entrepreneurship

2+1 (3)

Major

MT 3526

Digital Radio Production

 1+2 (3)

Major

Semester Credit Hours

18

 

Semester Credit Hours

18

 

Year – 4

Fall Semester -7

Spring Semester -8

Code

Course Title

Cr. Hrs.

Prerequisite

Code

Course Title

Cr. Hrs

Prerequisite

MT 4814

Crisis Communication Management 

3 (2+1)

Major

IM 4817

Portfolio Development

2+1 (3)

Major

MT 4820

Strategic Media Management

(2+1) 3

Major

MC 4821

Final Year Project

    3

Major

IM 4816

SEO and Google Ads

2+1 (3)

Major

MC 4822

Internship

3

Major

MT 4912

Editing and Digital Designing

3 (2+1)

Major

 

COOP- Program

 

Optional

MT 4818

Photography and image editing 

3 (2+1)

Major

 

 

 

 

MT 4819

Freelancing Techniques

3 (2+1)

Major

 

 

 

 

Semester Credit Hours

18

 

Semester Credit Hours

09

 

Credit Hours:     134

 

 

 

 

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