Bs Media Management and Technology
Overview Scheme of Studies Road Map
Applicable to Batch No. _________ | Session: Spring 2026
Total Credit Hours: 137
1st Year
Semester 1 (Fall)
| Code | Course Title | Cr. Hr. | Category |
|---|
| EN 111 |
English 01 |
3 |
General |
| MC 123 |
Intro to Film and Theater |
3 (2+1) |
Major |
| IS 135 |
Computer Applications |
3 |
General |
| MC 120 |
Introduction to Communication and Mass Media |
3 |
Major |
| HM 112 |
Pakistan Studies |
2 |
General |
| SC 160 |
Introduction to Sociology |
3 |
Allied |
| Semester Credit Hours |
17 |
Semester 2 (Spring)
| Code | Course Title | Cr. Hr. | Category |
|---|
| SD 210 |
Civic and Community Engagement |
2 |
General |
| EN 125 |
English 02 |
3 |
General |
| IM 231 |
Mobile Journalism |
3 (2+1) |
Elective |
| PSY 101 |
Introduction to Psychology |
3 |
Allied |
| MC 122 |
Journalistic Language and Practices |
3 (2+1) |
Major |
| SD 222 |
Foreign Language |
2 |
General |
| — |
Think AI |
2 |
General |
| Semester Credit Hours |
18 |
2nd Year
Semester 3 (Fall)
| Code | Course Title | Cr. Hr. | Category |
|---|
| MT 231 |
Artificial Intelligence for Media |
3 (2+1) |
Elective |
| ISL 112 |
Islamic Thoughts & Perspectives |
2 |
General |
| QM 111 |
Quantitative Skills and Reasoning |
3 |
General |
| EC 270 |
Issues in Economy and Development Economics |
3 |
Allied |
| MC 121 |
Media, History, Laws and Ethics |
3 |
Major |
| MC 270 |
Fundamentals of News Reporting |
3 (2+1) |
Major |
| ITC 711 |
Fehm-e-Quran I |
1 |
General |
| Semester Credit Hours |
18 |
Semester 4 (Spring)
| Code | Course Title | Cr. Hr. | Category |
|---|
| HWB 101 |
Health and Well Being |
2 |
General |
| MA 101 |
Calculus |
3 |
General |
| POL 121 |
Pakistan Ideology, Constitution and Society |
2 |
General |
| MC 241 |
Video Production |
3 (2+1) |
Major |
| MC 212 |
AI and Data Analytics in Media |
3 (2+1) |
Allied |
| CH 211 |
Everyday Science |
2 |
General |
| MG 224 |
Innovation and Entrepreneurship |
2 |
General |
| ITC 722 |
Fehm-e-Quran II |
1 |
General |
| Semester Credit Hours |
18 |
3rd Year
Semester 5 (Fall)
| Code | Course Title | Cr. Hr. | Category |
|---|
| MC 347 |
Digital Photography & Editing |
3 (2+1) |
Major |
| MC 213 |
Content Strategy & Monetization |
3 (2+1) |
Major |
| MT 353 |
Program Production Management |
3 (2+1) |
Major |
| MC 309 |
Communication Theories |
3 |
Major |
| MC 214 |
Media Information Literacy |
3 (2+1) |
Major |
| MC 215 |
Audience Analytics & Research |
3 (2+1) |
Major |
| Semester Credit Hours |
18 |
Semester 6 (Spring)
| Code | Course Title | Cr. Hr. | Category |
|---|
| MC 242 |
Graphic Design |
3 (2+1) |
Allied |
| MT 362 |
Entertainment Media Management |
3 (2+1) |
Major |
| MT 363 |
Fact Checking Techniques |
3 (2+1) |
Elective |
| MC 349 |
Media Research Method |
3 |
Major |
| MT 364 |
Digital Radio and Podcast Production |
3 (2+1) |
Elective |
| MT 351 |
Digital Media Marketing |
3 (2+1) |
Major |
| Semester Credit Hours |
18 |
4th Year
Semester 7 (Fall)
| Code | Course Title | Cr. Hr. | Category |
|---|
| MT 471 |
Crisis Communication |
3 (2+1) |
Major |
| MT 472 |
Strategic Media Management |
2 (2+1) |
Major |
| MT 485 |
Copy Editing and Digital Designing |
3 (2+1) |
Major |
| MT 352 |
Public Relation and Advertising Management |
3 (1+2) |
Major |
| IM 476 |
SEO and Google Ads |
3 (2+1) |
Elective |
| MT 475 |
Freelancing Techniques |
3 (2+1) |
Major |
| Semester Credit Hours |
18 |
Semester 8 (Spring)
| Code | Course Title | Cr. Hr. | Category |
|---|
| MC 482 |
Final Year Project |
3 |
Compulsory |
| MC 484 |
Internship |
3 |
Compulsory |
| MT 216 |
Global Media Business |
3 |
Elective |
| MT 486 |
Media Budgeting and Financial Management |
3 (2+1) |
Major |
| — |
COOP Program |
— |
Optional |
| Semester Credit Hours |
12 |
| Grand Total Credit Hours |
137 |