BS Media and Communication
Overview Scheme of Studies Road Map
Overview:
The field of Media and Communication is rapidly expanding within the social sciences, creating a significant demand for skilled professional’s adept in diverse communication mediums. As the media industry leads the global communication revolution, a society rich in information is crucial for the socio-political and economic stability of any nation. Effective management of information plays a critical role in maintaining this stability.
To address both current and future communication needs in the dynamic Pakistani context, the School of Media and Communication Studies has introduced a newly designed 4-year undergraduate program. Our objective is to prepare students to excel in the media and communications industry, enabling them to embark on their careers with confidence in the skills and knowledge acquired at UMT.
Learning Outcomes
Upon completion, students will be able to:
- Analyze and interpret media content and its impact on society.
- Develop and implement effective communication strategies.
- Produce and manage high-quality multimedia content.
- Utilize digital tools and platforms to enhance media and communication efforts.
- Conduct research and apply findings to real-world communication challenges.
The BS in Media and Communication program is designed to prepare students for a dynamic and evolving industry, fostering critical thinking, creativity, and technical proficiency.
Career Opportunity:
Graduates of the program can pursue a variety of career paths, including:
- Journalist: Research, write, and report news stories for various media outlets, including newspapers, magazines, television, radio, and online platforms.
- Public Relations Specialist: Manage and promote the public image of organizations, companies, or individuals, often through media releases, press conferences, and social media.
- Digital Marketing Specialist: Develop and implement online marketing strategies to promote brands, products, or services, utilizing social media, SEO, content marketing, and analytics.
- Social Media Manager: Oversee an organization’s social media presence, creating content, managing posts, and analyzing engagement to build and maintain brand awareness.
- Media Planner: Plan and buy advertising space on behalf of clients to reach target audiences through various media channels, including TV, radio, print, and digital.
- Broadcast Producer: Plan, produce, and oversee the creation of television or radio programs, including news segments, documentaries, and entertainment shows.
- Content Creator: Develop engaging content for various platforms, such as blogs, podcasts, YouTube channels, and social media, often focusing on storytelling and audience engagement.
- Corporate Communications Manager: Develop and execute communication strategies for internal and external stakeholders, often working on corporate messaging, employee engagement, and crisis communication.
- Advertising Copywriter: Write compelling and persuasive copy for advertising campaigns, including print, digital, TV, and radio ads.
- Media Analyst: Analyze and interpret media content and trends to provide insights that inform business strategies, marketing efforts, or public relations campaigns.
- Film/Video Editor: Edit and assemble recorded footage into finished products for films, television shows, commercials, or online content.
Admission Requirements
Minimum 45% marks at Intermediate level or equivalent
No third division in Matric
Equivalence Certificate from IBCC in case of O Level and A-Level
UMT Entrance Test / Interview is mandatory