BS Immersive Media and Digital Communication
Overview Scheme of Studies Road Map
Overview:
The Bachelor of Science in Immersive Media and Digital Communication (BS IMDC) is a cutting-edge degree program designed to equip students with the skills and knowledge needed to excel in the rapidly evolving fields of digital media and immersive technologies. This program combines theoretical foundations with practical applications, focusing on the creation, management, and analysis of immersive digital content across various platforms. Students engage with advanced technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), learning to design and develop engaging, interactive experiences. The curriculum also emphasizes digital content creation, multimedia storytelling, and strategic communication, preparing students to craft compelling messages and effective campaigns across digital media.
Learning outcomes
include proficiency in using immersive technologies, expertise in creating high-quality digital content, and the ability to develop and implement strategic communication plans. Additionally, graduates gain critical analytical skills to assess the impact of digital media initiatives, a strong understanding of ethical considerations, and the ability to collaborate effectively on complex projects. Overall, the program aims to prepare students for dynamic careers in media production, digital marketing, and immersive technology, while fostering adaptability and a commitment to lifelong learning in a constantly changing industry.
Career Opportunity:
Graduates of the program can pursue a variety of career paths, including:
- Immersive Media Developer: Create VR, AR, and MR experiences for various industries, including gaming, education, healthcare, and entertainment.
- Digital Content Creator: Develop and manage multimedia content, including video, audio, and interactive media, for websites, social media, and digital platforms.
- Digital Marketing Specialist: Plan and execute digital marketing campaigns, utilizing immersive media to enhance brand engagement.
- Game Designer/Developer: Design and develop video games or immersive experiences, focusing on storytelling, mechanics, and user engagement.
- 3D Animator/Modeler: Create 3D models and animations for use in games, films, simulations, and VR/AR experiences.
- Digital Communication Specialist: Manage and strategize digital communication efforts, focusing on integrating immersive media into traditional communication strategies.
- Interactive Media Designer: Design interactive digital content, such as websites, apps, or installations, that engage users in dynamic ways.
- Media Producer: Oversee the production of digital media projects, ensuring quality and adherence to timelines.
- Educational Technologist: Develop and implement digital and immersive learning tools and environments in educational settings.
Admission Requirements
Minimum 45% marks at Intermediate level or equivalent No third division in Matric
Equivalence Certificate from IBCC in case of O Level and A-Level UMT Entrance Test / Interview is mandatory