I am an Associate Professor and currently serve as the Head of the PhD Program at the School of Media and Communication Studies (SMCS), University of Management and Technology (UMT), Lahore. With a PhD in Media and Communication Studies, my professional journey spans over more than one and a half decade, during which I have remained committed to excellence in teaching and research.
My teaching interests include media theory, research methods, digital media, gender and media, and strategic communication. I have designed and taught a wide range of undergraduate, M.Phil, and PhD-level courses, and have had the privilege of supervising several postgraduate theses and dissertations. I am passionate about guiding emerging scholars and fostering a strong research culture within the department.