Professor Dr. Muhammad Jawed Aslam is a highly accomplished academic and media professional currently serving as an Associate Professor at the School of Media and Communication Studies at the University of Management and Technology (UMT). With over 25 years of experience in broadcast media and academia, he has made significant contributions to media education and research. Prior to joining UMT, he was the Chairperson of the Mass Communication Department at Superior University, where he played a pivotal role in launching the PhD in Communication Studies, BS Digital Media and Broadcast Journalism programs, and a research journal in 2021. An HEC-approved supervisor, Dr. Aslam has published 27 research articles in renowned national and international journals, with expertise in AI and media, digital and immersive media, and media policy. His industry experience includes specialized training in documentary production through a scholarship from IPTAR Malaysia and National Geographic in 2007,