Faculty Profile

Dr Saima Saqlain

Assistant Professor

School of Media and Communication Studies

 : [email protected]   

Dr. Saima Saqlain is currently serving in the dynamic academic institution, University of Management and Technology, Lahore in School of Media and Communication Studies as an Assistant Professor. Having academic and professional experience over a period of nine years. Her research is focused on different social issues of the society which are related to children, youngsters, women, senior citizens, culture domination, linguistic & behavioral issues and specially media programs. She has completed her PhD from University Of The Punjab. She has contributed in Academic Research by publishing more than 20 research articles/papers in HEC recognized Journals and presented her papers in national and international conferences. Dr. Saima is a member Board of Studies (BOS) and Faculty (BOF)in School of Media and Communication Studies and Associated with various research journals as a member of Editorial Advisory board.

  • Research and Theories
  • SPSS
  • APA Reference Management
  • Gender Issues in Pakistani Society
  • Dhoop Chao (Documentary)
  • Grow Plants Green campaign (Documentary)
  • UMT Library (Documentary)
  • Beauty Of Lahore Liberty (Documentary)
  • Hazrat Wasif Ali Wasif (Documentary)
  • Child labor (Documentary)
  • Fiza Ayaz (2019), Projection of Women in Aurat March Through the Lens of Social Media (Research Work)
  • Muhammad Mahboob Ul Hasan and Mubashar Manzoor Wattoo (2021), Representation of MASHAL KHAN MURDER CASE in Pakistani Print Media (Research Work)
  • Exhibition on Media Research projects (2020)
  • Display on Social Media Awareness projects (2018)
  • Jahangir Tomb (Documentary)
  • Saima Siddique Rizwan (2019), Media and child abuse coverage: Journalistic: Responsibility vs Sensationalism (Research Work)
  • Sobia Sattar (2020), Social Media encourages women entrepreneurship: A study of challenges and empowerment (Research Work)
  • Beenish Mussarat (2021), Portrayal of transgender on Facebook & audience behavior towards Naked Truth featured Julie Khan (Research Work)
  • Maryam Khan (2021), Exploring he role of Instagram promoting HALLOWEEN among the youth of Lahore (Research Work)
  • Ayesha Adnan (2020), Exploring Psychological effects of Pakistani Drama’s on the Youngster s life style (Research Work)
  • Maira Zainab (2020), Portrayal of woman in Pakistani Media
  • https://www.facebook.com/umtofficial/videos/vb.152839148075447/1302508006441883/?type=2&theater
  • Umm-e-Farwa (2016), Coverage of PTI & PAT sit in by Print Media: A comparative study of the News & the Nation (Research work)
  • Rashid Mahmood khan (2019), Human Rights Violation In Kashmir: Coverage of Dawn, The New York Times, The Indian Express (Research work)
  • Sana Khushi (2020), Storyline depiction of transgender issues in Pakistani dramas (Research work)
  • Ahmed Fozan (2020), Impact of Vlogging culture on youth. ”A case Study of Pakistan” (Research Work)
  • Zakia Muneer (2020), Exploring psychological effects of Instagram on university students (A case study of Social Media) (Research Work)
  • History of Pakistan Railway Station(Documentary)
  • Awareness on diet and Gym (Documentary)
  • Minority rights in Pakistan (Documentary)
  • https://www.facebook.com/Nashar-UMT-FM-982-Radio-705561499550157/
  • http://events.umt.edu.pk/EventDetails.aspx?EID=1982#.V4fx9tJ97IU
  • http://educationist.com.pk/the-educationist-january-2016/
  • One Wheeling (Documentary)
  • How knowledge transfer from book to E. Book (Documentary)
  • Problem of private schools faced by poor parents (Documentary)
  • Liberty Market (Documentary)
  • Fashion Trends(Documentary)
  • Gardening and role of PHA (Documentary)
Name of Organization Designation Start Date End Date
WAQT Television Lahore Program Assistant 01-11-2005 03-02-2007
School of Media and Communication Studies, UMT Lecturer 25-03-2015 30-08-2021
School of Media and Communciation Studies, UMT Assistant Professor 30-08-2021 Present
Publication Type Title Journal Name Impact Factor Year of Publication
Conference Papers (presented in Local University) Crime Reenactment Shows and Producers Role: Sensationalism VS Responsibilities Conference Papers (presented in Local University) CPLU 0.000 2016
Conference Papers (presented in Local University) Socio-Ethical, Cultural and Religious impact of Turkish Dramas on Females of Pakistan Conference Papers (presented in Local University)CPLU 0.000 2017
Conference Papers (presented in Local University) Violation of media ethics & presentation of crime content In TV programs Conference Papers (presented in Local University)CPLU 0.000 2017
Conference Papers (presented in Local University) Reflection of CPEC and its sustainable development through the lens of Digital media Conference Papers (presented in Local University)CPLU 0.000 2017
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Grotesque representation of Muslims in Holly wood Cinema Journal of Research & Reviews in Social Sciences Pakistan 0.000 2019
Conference Papers (presented in Local University) Grotesque representation of Muslims in Holly wood Cinema Conference Papers (presented in Local University)CPLU 0.000 2017
Conference Papers (presented in Local University) Reflection of feminism through the eye of electronic media(Reality Vs Dramatization) Conference Papers (presented in Local University)CPLU 0.000 2017
Conference Papers (presented in Local University) Management of Aggression and Violence Content in Electronic Media Conference Papers (presented in Local University)CPLU 0.000 2017
Conference Papers (presented in Local University) Junctures of Gender generation gap through the mirror of Social networking sites. Conference Papers (presented in Local University)CPLU 0.000 2017
Conference Papers (presented in Local University) On Screen Manifestation of Muslims in Contemporary Globalized Era Conference Papers (presented in Local University)CPLU 0.000 2018
Conference Papers (presented in Local University) Role of Technological media networks regarding digital literacy in bridging the generation gap between teachers and learners Conference Papers (presented in Local University)CPLU 0.000 2019
Conference Papers (presented in International University) Impact of Turkish Dramas on Tourism Choices Of People Of Pakistan Conference Papers (presented in International University)CPIU 0.000 2019
Conference Papers (presented in Local University) Analysis of Women social Inclusion and empowerment through the lens of Mass Media Conference Papers (presented in Local University)CPLU 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) “‘Open Data’ Technology and Fifth Generation Warfare (A Pakistan Perspective)” Online - Elementary Education 0.000 2020
Conference Papers (presented in Local University) Impact of Vlogging Culture on Youth: A Case Study on Pakistan Conference Papers (presented in Local University)CPLU 0.000 2021
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Storyline Depiction of Transgender Issues in Pakistani Dramas Journal of Peace, Development and Communication (JPDC) 0.000 2021
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Usage of social media by leading political parties in general election 2018 of Pakistan Global political Review (GPR) 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Role of Producers in Giving Awareness and Treating Reenacted Crime Stories in Pakistani TV Channels Global sociological Review (GSR) 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Islam and myths about Family Planing : Impact of Green Star Media Advertisement Campaigns on the Mindset of Pakistani Dwellers Journal of Islamic Thought and Civilization (JITC) HEC/UMT 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) The Objectification of Women in Pakistani Television Advertisements and its Impact on the Body Image of Women Global sociological Review (GSR) 0.000 2021
Degree Name & Area Year University City,Country
PhD - Communication Studies University of the Punjab Pakistan
MS - Mass Communication Lahore College for Women University Pakistan
Position Start Date End Date
Member of BOF (Board of Faculty) at School of Media and Communication Studies, University of Management and Technology, Lahore 01-05-2020 Present
Member of BOS (Board of Studies) at School of Media and Communication Studies, University of Management and Technology, Lahore 01-05-2020 Present
Position Start Date End Date
Member of Editorial Advisory board in Global Mass Communication Review (GMCR) 01-09-2021 Present
Member of Editorial Advisory board in Global Multimedia Review (GMR) 01-09-2021 Present
  • UMT Selected as Third Employee of the Quarter for 2019. Placed my picture on an e-wall of fame which was a token of appreciation for my exemplary work
  • Received Letter of Appreciation Certificate from Dean SMCS Prof Dr. Mughees Ud Din Sheikh in honor to arrange BLACK DAY walk in UMT Flag Chowk on 16 December 2020
  • Received appreciation email by Director UMT Connected on presenting Marvelous presentation On OLLARC. He appreciated that during COVID my courses were very well designed and near Quality Matter’s Rubric standards
  • Received email from UMT connected Stairs as an exemplary work At LMS
  • Regarding E. Learning, UMT Uploaded and shared my E. Story with all UMT Faculty members and students as a Honor
  • Received Letter of Appreciation of Satisfactory Performance from Rector UMT Dr. Muhammad Aslam. UMT appreciated my efforts and commitments for successfully completing my semester Spring 2020
  • Received Certificate of Appreciation as a Tech Change Agent from UMT connected Stairs. UMT Connected Stairs extend their gratitude to me for serving as a Tech- Change Agent within my department
  • Received Certificate of Appreciation from UMT connected Stairs as an exemplary work At LMS. UMT Connected Stairs extend their gratitude and appreciation for my unwavering dedication towards the digitalization initiative and the OLLARC pattern utilization
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