Iqra Saeed is a lecturer of School of Media and Communication Studies, University of Management and Technology (UMT), Lahore Pakistan. She did MS in Communication Studies, with Research specialization from University of Punjab and she is PhD Scholar. Her role revolves around teaching, supervising master and MS Thesis, batch advising and research publication. Previously, she is associated with Journal of Applied Research and Multidisciplinary Studies (JARMS) as associate editor. She has a vast teaching experience of more than six years in the field of Media, project management and digital marketing. Her role revolves around teaching, supervising Masters/MS projects and theses, batch advising, and research publication.