Faculty Profile

Muhammad Awais

Lecturer

School of Media and Communication Studies

 : [email protected]     : +923457464342   

Mr. Muhammad Awais has worked in different broadcast stations and multinational organizations of Lahore as a scriptwriter, researcher, social media manager, and senior content writer, etc. He has done MPhil in Communication Studies(Research Track) from the Institute of communication studies, University of the Punjab. He completed his M.A in Mass Communication (BZU) with a distinction. He has presented more than thirteen research papers at various national and international conferences. He got 12 publications to his credit. Awais has also won a travel grant award from UNESCO to present one of his papers at a conference which was held in Bangkok. He has been invited as a panelist every year to the media conferences (organized by the Ministry of Information, Pakistan) since 2018. Before getting transferred to the main campus on 1st March 2021, he was also serving as the In-charge Programs of Media and Communication and International Relations at the sub-campus.

  • Infotainment
  • Online Hate Material
  • Women in Post Marriage Family Structures of Pakistan, Issues, and Challenges - HEC Funded
  • Market Needs and Education of Mass Communication: A Critical Perspective of Media Managers in Leading Private Television News Channels of Pakistan - HEC Funded
  • Fear of Isolation and Self-Censorship: SNS Users Response on State Institutions and Religious Extremism in Four South Asian Countries - HEC Funded
Name of Organization Designation Start Date End Date
UMT Lahore Lecturer - SMCS 01-03-2021 Present
UMT Sialkot Campus Lecturer & In-charge Program - Media and Communication 11-09-2018 28-02-2021
Khaleef Technologies Senior Content Writer 01-04-2016 11-04-2018
Paigham TV Pakistan Digital Media Consultant (FreeLance) 01-01-2017 31-12-2017
Script Writer & Sub-Editor (Project: Haqeeqat) 92 News HD, Pakistan 01-01-2016 31-12-2016
Laqaaf Technologies, Pakistan Assistant Social Media Manager 03-01-2011 26-07-2013
Youth General Assembly, Pakistan Social Media Manager (Volunteer) 01-07-2018 07-09-2018
Publication Type Title Journal Name Impact Factor Year of Publication
Conference Papers (presented in International University) The Role of Smart Media in Enhancing the Distance Learning Capability: Teacher’s Motivation, Grades, and Preferences UNESCO Funded Participation in STOU Bangkok 0.000 2020
Conference Papers (presented in International University) Exposure to Online Hate in Four Asian Countries (Pakistan, India, Bangladesh, and Sri Lanka) and Individual Factors: A Cross-National Survey IAMCR Virtual Conference (Finland) 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Individual-Level Factors and Variation in Exposure to Online Hate Material: A Cross-National Comparison of Four Asian Countries Journal of Media Studies 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Media Objectification and Women Clothing Buying Behavior: Social Comparison and Self-Gratification as Mediator International Journal of Media and Information Literacy 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Fear of Missing Out and Psychological Well-Being: The Mediating Role of Compulsive Use and Social Comparison Pakistan Journal of Social Issues 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Laugh Labs and Their Treatment: Analysis of the Satirical Language of Leading Infotainment Programs of Pakistani News Channels Journal of Media Studies 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Media Exposure and Fear About Crime: An Application of Mediated Fear Model The Journal of Social Sciences Research 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Effects of Job Insecurity on Media Professionals of Pakistan Journal of Organizational Culture, Communications and Conflict 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Rendering Muslims as Terrorists in the English Comic Books: Analysis of Liberty for All and & Holly Terror The Journal of Social Sciences Research 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Social Media Intrusion and Psychological Adjustment Among University Students: The Mediating Role of Religious Commitment And Spirituality Journal of Organizational Culture, Communications and Conflict 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Social Media Use and Political Polarization: Political Engagement as a Mediator The Journal of Social Sciences Research 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Social Media’s Contribution To Self-Sexualisation Behaviours Among Male Students: The Mediating Role Of Self-Objectification And Internalization Of Rewarded Beauty Journal of Organizational Culture, Communications and Conflict, 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Exposure To Mediated Celebrities And Mate Preferences: The Mediating Role Of Identification And Parasocial Relationships Journal of Organizational Culture, Communications and Conflict 0.000 2020
Conference Papers (presented in Local University) Mocking or Joking: Analysis of the Satirical Language of Leading Infotainment Programs of Pakistani News Channels International Conference on Media Education in Pakistan: Challenges and Opportunities 0.000 2019
Conference Papers (presented in Local University) Why Do We Bind Hashtag? Uses and Gratification Analysis to Gauge the Predictors and the Motives National Conference on Multidisciplinary Research 0.000 2019
Conference Papers (presented in Local University) Cyber-Threat: Analysis of the Exposure to Extremist Content in Pakistan National Conference on Multidisciplinary Research 0.000 2019
Conference Papers (presented in Local University) Fear of Isolation and Online Political Engagement: Mediating Role of Attention and Anonymity Seeking National Conference on Multidisciplinary Research 0.000 2019
Conference Papers (presented in Local University) Cyber-Entrepreneurial Intentions and Adoption of Information Technology among Mass Communication Students International Conference on Media Education in Pakistan: Challenges and Opportunities 0.000 2019
Conference Papers (presented in Local University) Political Engagement in Pakistan: Bridging the Gender Gap through Social media National Conference on Role of Media in Poverty Alleviation and Promoting Social Justice 0.000 2019
Conference Papers (presented in Local University) Measuring Bollywood Movies’ Effect on Smoking and Drinking Habits of the Youth of Pakistan National Conference on Role of Media in Poverty Alleviation and Promoting Social Justice 0.000 2020
Conference Papers (presented in Local University) Impact of Smart Media Addiction Regarding Mindfulness, Strategies for Coping Addiction, and Emotional Exhaustion’s Consequences: A Case Study of Youth of Pakistan International Media Conference by AMCAP - BUKC 0.000 2020
Conference Papers (presented in Local University) Depiction of Terrorism and Orientalism: A study on Western Comic Books International Conference on Media and Conflict, Bahria University Islamabad 0.000 2019
Conference Papers (presented in Local University) Closing the gender gap through Social media: Political Engagement in Pakistan National Conference on Role of Media in Poverty Alleviation and Promoting Social Justice 0.000 2019
Conference Papers (presented in Local University) Writing Stories and Building Identities: Using Facebook and Mobile Technologies to Empower Public and Private Schools Students in Pakistan The 33rd Annual Conference of the Asian Association of Open Universities Open Distance Learning: 2020 and Beyond 0.000 2019
Degree Name & Area Year University City,Country
Mphil Communication Studies
Position Start Date End Date
Incharge Program - Media and Communication & International Relations Departments - UMT Sialkot Campus 01-01-2020 28-02-2021
  • UNESCO Travel Grant Award - STOU Bangkok
  • Silver Medalist - Masters in Mass Communication - BZU
  • Travel Grant Award - The University of Cagliari, Italy
  • AMCAP
  • IAMCR
  • Global Media Journal - Reviewer
  • Journal of Emerging Social Scientists - Reviewer
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