In this rapidly evolving digital age, the ways in which we connect, consume, and communicate have been transformed in unprecedented ways. The intersection of technology and media has created a dynamic landscape that constantly challenges the status quo and redefines our understanding of communication. In this regard School of Media and Communication Studies, UMT and Department of Communication and Media Research, SCS, PU have collaborated to embark on a journey to explore the cutting-edge trends that are shaping the future of media and communication. This conference will serve as a platform for in-depth discussions, insightful analysis, and the exchange of innovative ideas, as we navigate the complex and ever-changing terrain of the digital frontier. By delving into the latest research, case studies, and best practices, this conference aims at clarifying the mysteries of this transformative digital landscape and seeks to equip professionals, academics, and enthusiasts with the knowledge and insights needed to thrive in this dynamic environment.