Faculty Profile

Noor Ul Ain

Lecturer

School of Media and Communication Studies

 : [email protected]     : 6039     : [email protected]   

I have done MPhil in Media and Communication Studies, University of Central Punjab, Lahore and BS Honors - Media and Communication Studies, University of Punjab, Lahore. Gold Medalist and have topped my M.Phil. Batch (2016- 2018). Expertise in Research. I have done my M.Phil Thesis under the esteemed Supervision of Late Prof. Dr Mughees Uddin Sheikh, and my area of Research was Kashmir. I have been to Germany on a DAAD scholarship in 2014 to attend the summer school on Cyber Culture, later I attended the Fall School as well, It was on Politainment. It's my 6th year in SMCS, UMT and each passing day has taught be something new and I have an opportunity of continuous improvement. I enjoy my profession and I feel connected to my students. I am doing PhD in Communication Studies, from School of Communication Studies, University of the Punjab. I was enrolled as a PhD scholar in year 2022. I was selected for the Fulbright student Exchange Program in 2013. I have written

  • Impact of Social Media
  • Media and Gender
  • Occupied Kashmir
  • Child Abuse
  • Psychological impact of Media content on the mental well being of women and children
  • Media and Islamophobia
Name of Organization Designation Start Date End Date
Gourmet Head Office Management Training Officer 03-12-2018 30-06-2019
LACAS Faculty member 01-01-2018 31-05-2018
Beaconhouse School System Faculty member 02-09-2015 26-02-2016
School of Media and Communication Studies, University of Management and Technology Faculty Members 01-07-2019 Present
Beaconhouse International College Short Course instructor 20-09-2018 28-06-2019
Publication Type Title Journal Name Impact Factor Year of Publication
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Impact of Facebook Usage on Female University Students of Pakistan: A Case Of Sexting and Harassment Pakistan Journal of Gender Studies, Karachi University 0.000 2021
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Women used as weapons of war in Conflict zones: A Case Study of Indian held Kashmir post 1990 (Qualitative study Global Social Science Review 0.000 2021
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Impact of Music on Vocally Expressed Emotions and Moods in Nostalgia Global Mass Communication Review 0.000 2021
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Child Presentation on Mainstream News Channels and Wellbeing of Victims Global Sociological Review (Y category Journal) 0.000 2020
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Objectification of Women in Pakistani Television Advertisement and its Impact on the Body image and Wellbeing of Women Global Sociological Review (Y category) 0.000 2021
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Impact of Instagram on psychological Well- being and Body Image of female university Students Global Regional Review 0.000 2022
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Representation of Muslims in Indian Cinema and its Impact on the Islamic Sentiments of Pakistani Youth: A Case of UMT Students Global Digital Media and Print Media Review (GDMPMR) 0.000 2022
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Influence of Pakistani Dramas on the Lifestyle of Female University Students Of Lahore Global Digital and Print Media Review (Y category) 0.000 2023
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) The Portrayal of Women in TV Advertisements and its Impact on their Mental Health Global Sociological Review (Y category) 0.000 2023
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Portrayal of Women Empowerment in Pakistani Drama: A case of Ghisi Pitti Muhabbat Research Journal of Societal issues (Y category) 0.000 2023
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Exploring the role of Educational Vlog between Push factors and International Mobility: A case study of Pakistani Media Students Global Regional Review 0.000 2024
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Digital Divide in Political Marketing: Exploring Voting Decision of Youth Remittances Review -X CATEGORY SCUPUS INDEXED JOURNAL 0.000 2024
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) Coverage of Youth on Kashmir Conflict: A comparative analysis of Pakistani, Kashmiri and Indian Leading English Newspapers Sent to Taylor and Francis 0.000 2024
Publications in indexed/HEC recognized/UMT recognized journals/Case Study (published in recognized in journals) News Discourse on CPEC and Challenges for Civil- Military Relations Global Political Review, Y category 0.000 2022
International Publications with impact factor (less than 2.0) / JCR / SJR A Century Later, Why Balfour Declaration-1917 Still Haunts the Middle East? Elementary Education Online, 2020, Volume 19 (Issue 3) 0.000 2020
Conference Papers (presented in International Association) Coverage of Youth on Kashmir Conflict: A comparative analysis of Pakistani, Kashmiri and Indian Leading English Newspapers AMCAP-FJWU 2021, International media conference “Digital Media Ecologies in the New Normal’ 17th and 18th Feb 2021. 0.000 2021
Conference Papers (presented in Local University) Objectification of Women in Pakistani Television Advertisement and its Impact on the Body image and Wellbeing of Women National Conference, Media as the soft power in the 21st century 0.000 2019
Conference Papers (presented in International Association) Objectivity of Media, a myth or reality: A case of Pakistani Mainstream Electronic Media and Public perception International Media Conference, FMCS, UCP 0.000 2018
Conference Papers (presented in International University) Impact of Facebook usage on Female University Students of Pakistan Gender Studies Students Colloquium, LUMS Lahore 0.000 2018
Conference Papers (presented in Local University) Impact of Facebook usage on Female University Students of Pakistan: A case of Sexting and Harassment Two-Day International Conference on Women, Media and Transnational Perspectives Organized in University of Lahore, Pakistan 0.000 2018
Conference Papers (presented in Local University) Worlds trends in Freedom of Expression and Media Development: A Pakistani Perspective on UNESCO Report, One Day International Conference, Organized by Institute of Communication Studies (ICS), University of the Punjab, Lahore 0.000 2018
Conference Papers (presented in International Association) Objectification of Women in Pakistani Television Advertisement and its Impact on the Body image and Wellbeing of Women International Journalism Conference Organized by PFAC and 0.000 2017
Conference Papers (presented in International Association) Exploring Psychological Effects of Pakistani Drama’s on the Youngsters Lifestyle The International e-conference Media and Psychology: Issues and Challenges 0.000 2021
Conference Papers (presented in International Association) Impact of Instagram on Psychological well-being and Body image of female university student AMCAP-UO-2022 International Media Conference Health and Wellbeing in Post Pandemic world: Roles and Responsibilities of Media and Communication Studies 0.000 2022
Conference Papers (presented in International Association) The Influence of Instagram on the Lifestyle of female Youth - A case study of UMT AMCAP-UO-2022 International Media Conference Health and Wellbeing in Post Pandemic world: Roles and Responsibilities of Media and Communication Studies At University of Okara 0.000 2022
Conference Papers (presented in Local University) Representation of Youth in Kashmir Conflict: A Comparative Analysis of Indian, Pakistani and Kashmiri leading English Newspapers International Media Conference 2022 Theme: “Balancing the Expression: Exploring Antagonism in World Media Ecosystem” Day 01: Garrison University Day 02: University of the Punjab 0.000 2022
Conference Papers (presented in Local University) Child Presentation on Mainstream News Channels and Wellbeing of Victims 6th International Conference on “Suicide: Failure of Individual or Humanity?” At School of Professional Psychology (SPP), 0.000 2023
Conference Papers (presented in Local University) PRESENTATION OF IDEALIZED IMAGES OF WOMEN IN PAKISTANI ADVERTISEMENTS: AN ANALYSIS OF EATING DISORDERS AND ANXIETY 2nd International Conference on Gender Studies, At Gender Studies Department, University of the Punjab 0.000 2022
Conference Papers (presented in Local University) Child Presentation on Mainstream News Channels and Wellbeing of Victims 1st International Media and Communication Conference: Two centuries of Urdu Journalism: A Journey of Opportunities and challenges 0.000 2023
Conference Papers (presented in Local University) Impact of Bollywood Movies on Islamic Sentiments of Pakistani Youth International Conference on Media and Communication, 28th September. The Foundation University, Islamabad 0.000 2022
Conference Papers (presented in International University) The Objectification of Women in Pakistani Television Advertisements and its Impact on the Body Image of Women International Communication Conference 2022 (ICC2022) with the theme: “Reconfiguring Communication Discipline in a Post-Truth Society” on October 27-29, 2022 via Zoom. Organized By: The Polytechnic University of the Philippines (PUP) in partnership with the Universitas Amikom Yogyakarta (AUM) and the Pacific and Asian Communication Association (PACA) 0.000 2022
Conference Papers (presented in International Association) Women used as Weapons of War in Conflict Zones: A Case Study of Indian Held Kashmir Post 1990 8th World Conference on Media and Mass Communication 2023 (MEDCOM 2023) “Has Something Changed? Media and Communication in the Transformation of Knowledge” 16th – 17th March 2023 | Bangkok, Thailand 0.000 2023
Degree Name & Area Year University City,Country
MPhil - Media and Communication Studies University of Central Punjab Lahore
BS Honors - Media and Communication Studies University of the Punjab Lahore
Position Start Date End Date
Team member (Bi- Annual Newsletter) 13-10-2021 Present
Batch Coordinator for 3rd and 4th Semester BS (Hons) 11-02-2022 Present
Member of M.Phil Manegement Committee (Responsible for M.Phil Admissions) 10-08-2021 Present
Position Start Date End Date
Team member (SMCS Social Media) 11-05-2020 Present
SMCS Website coordinator 06-01-2022 Present
  • Gold Medalist in M.Phil
  • DAAD scholarship
  • Fulbright student Exchange Program
  • Enrolled in PhD IN 2022
  • Topped the NTS exam
  • Executive member at JZT (NGO)
  • Radio RJ (FM104.6)
  • President at Noor Thalassemia Foundation (Honaray post)
  • 8th World Conference on Media and Mass Communication 2023 (MEDCOM 2023) “Has Something Changed? Media and Communication in the Transformation of Knowledge” 16th – 17th March 2023 | Bangkok, Thailand
  • International Capacity Building Workshop for Thalassemia patients and parents organized by International Thalassemia Federation, in Bucharist- Romania, Invited as Guest speaker
  • Workshop on Journalist Security, organized by ICA Regional Hum at FCCU
  • Premium Council Member of Jid o Jehad Foundation (Voluntary)
  • Director men Empowerment wing at Jadojhad Foundaion
  • Executive member at JZT (NGO)
  • AMCAP
  • ICA MEMBERSHIP
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